At a time when established exports may not take place for reasons beyond the industry’s control, it would be a good idea to take a look around for markets interested in fish and seafood from Russia. The time is now! All the more so since they are markets that are easy to find, the relevant authorities provide all manner of support for our exports, and importers and distributors are willing to make purchases, all of which translates into clear opportunities to market fish and seafood from Russia and to diversify exports. Companies catching and processing fish products and fishery agency representatives from a number of different countries are unanimous in their opinion that Russia’s most important exports are pollock and crab.
Some of the most promising potential importers for our fish products in terms of market volume, financial capabilities, and existing consumption patterns are Brazil and Nigeria for pollock, the UAE as a hub for shipments of crab, and Qatar.
What about the domestic market? Now is the right time to take a closer look at domestic fish consumption and begin to market the unquestionable value of a healthy and wholesome product sourced in Russia.
Fish and seafood production patterns changed over the course of 2021. The departure of certain players from the domestic market has led to a change in its configuration. How much of the fish harvested in Russia should be redirected towards the domestic market and in what form should it be supplied to the HoReCa segment and to chains?
