(2 Jan 2007)
Woodland Hills, California - Recent
1. Wide exterior uWink sign
2. Close-up screen
3. Wide game table
4. Wide pan interior restaurant
5. Cutaway Nolan Bushnell
6. SOUNDBITE (English) Nolan Bushnell, owner uWINK Bistro:
"I think that L.A. has lot of interesting characteristics in exploring things new, very very open to new things but more than that we think that this concept has world wide appeal."
7. Wide game table
8. SOUNDBITE: (English) Nolan Bushnell, owner uWINK:
"uWINK is about social game play and I wanted to create a new kind of game environment where people could sit around a table and have a video game experience in a restaurant."
9. Close-up of computer screen
10. Close-up screen food display
11. SOUNDBITE: (English) Greg Schroeppell, Executive Chef, uWINK:
"They can have a complete experience from beginning to end. They can modify any food item that they want. They actually get to make the food exactly how they would like to in any restaurant to do but many not have the ability to ask the actual server on how to make the customisation."
12. Wide people ordering via screen
13. Close-up drink listings on screen
14. Cutaway Eric Wold
15. SOUNDBITE: (English) Eric Wold, restaurant research analyst,Merriman Curhan Ford and Co.:
"According to the U.S. Bureau of Labor Statistics, consumers currently spend 47% of their food dollars outside the home as opposed to cooking inside the home and according to the National Restaurant Association that could grow to 53% by the end of the decade."
16. Close-up of computer gamming screen
17. Close-up screen game choices
18. Wide people at screen
19. SOUNDBITE: (English) Eric Wold:
"A lot of these restaurant chains need to find something different, both to get consumers to come there and get them coming back and you're seeing a big trend toward EATER-tainment where restaurants not only want to offer a good dining experience but a good entertainment experience. By the same token, mall developers want restaurant chains in their malls, something that's different, something that brings the customer to the mall for that restaurant and not just capture the customer that's already at the mall."
20. Wide people ordering food via a computer screen
21. Wide full restaurant
LEAD IN :
Food, fun and technology - welcome to uWINK Bistro in Woodland Hills, California, part of the EATER-tainment trend in the restaurant industry.
uWINK is an interactive experience allowing customers to order food themselves via touch screen terminals at every table.
And that's not all. They come with games, table-to-table tournaments and movie trailers.
STORYLINE :
At an open house (Dec 7, 2006) ever-changing hip I-candy filled the walls as the video experience encompassed every part of the restaurant.
uWINK is the brainchild of entertainment and restaurant visionary Nolan Bushnell, who invented the very first video game back in 1977.
As founder and former CEO of Atari Video, Bushnell helped change the way we entertain ourselves forever.
He also founded Chuck E. Cheese (1977) the American kids-themed restaurant chain.
The idea behind uWINK is to have the entire dining experience based around social interaction with games, for 4 to 6 players, to allow strangers to increase conversation.
Entrees can be ordered anytime.
Unlike a traditional restaurant, people are not pressured to make a decision right away.
Click the screen and full ingredient information is available for discerning eaters.
Cut the sandwich in fourths? Hold the mayonaise? No problem.
uWINK is already a public company.
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