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What's the magic number? Uncover what the length of your product free trial should be.
When it comes to determining the length of your product free trial, each business will find that their answer is unique. There is no set, static answer, as your company infrastructure and product offering will impact what the appropriate duration should be.
Peter Cohen of SaaS Marketing Strategy Advisors offers three variables that will go a long way in helping you assess the length of your trial. You'll need to account for the nature of your product, the cost of trial, and your ability to be flexible in certain scenarios. By doing so, you should come up with a product free trial that's as beneficial as possible for you and your prospective clients.
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