How to choose the best social media platforms based on your audience?
Around 6 years ago, it was easier to get traffic from social media as it was comparatively
basic. However today it's difficult to succeed in that, because of the algorithms become strict for the competition.
There are many other social media platforms such as Facebook, Instagram, Twitter, LinkedIn and so on, you better be the best and pick the right platform based on your business dynamics.
For example, if you're in B2B, better be on LinkedIn or Twitter or both
of them. If you're in B2C, then Facebook and Instagram or even YouTube work for
you. Of course, consider the content that best fit for your platforms. That means if you're good at selling your services through videos, better be on YouTube.
Consider the demographic feature which means if you target older people, then Facebook is a good option. Quite the opposite if you charge younger people then Instagram and
even Snapchat are amazing.
Please share your experience in the comments below and I'm happy to answer your questions about the industry and social media platforms!
For more details please check this out!
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