The FMCG sector is maintaining a cautious outlook for H2. While rural recovery is the only hope in the near-term, it is not enough to fuel substantial growth. Key FMCG players like HUL, Nestle and Britannia are choosing to hike prices across categories. What will be the impact of this price hike on these companies and the sector at large? NDTV Profit's Sesa Sen is here to breakdown the full report.
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