Steve Jobs: Process VS Content
How to Create a Process That Create Great Content
Steve Jobs said "When companies get bigger they try to replicate their success. They assume their magic came from the process. Before long they confuse the process with the content. That's what makes great products. It's not process. It's content"
What exactly does he mean by this? You've probably been told you need to learn to love the process not to the outcome but Steve jobs thought about this in another way.
When you create a product or service that was successful we tend to repeat the same process that created that outcome. This leads repetitive content without anything innovative or disruptive.
In this video I'll talk about how to create a process that focuses more content and at the same time keep the process that you enjoy.
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