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If you were selling canned water, how would you market it? How would you capture consumer attention and persuade them to choose your product over traditional bottled water or even tap and filtered options? While it might seem unlikely, Liquid Death has cracked the code with its distinctive branding.
Few companies demonstrate the power of branding quite like Liquid Death. So, what exactly is Liquid Death, and what sets its branding strategy apart? MarcomCentral offers an insightful case study on how this unconventional brand transformed water into a profitable business.
Hightouch is the leading Composable CDP that empowers companies to activate their data warehouse to power personalized marketing and business operations.
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How Liquid Death Destroyed Bottled Water
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