When Google first expanded Maps to India in 2008, there was a problem. Many streets did not have names. This was before phones had accurate GPS, so unless you had a compass telling you how far you've travelled, directions on Google Maps were pretty much useless.

UX researchers and designers knew that people used landmarks around the world - but how did India do it? India was huge untapped market for Maps, so Google better fix the problem - quick. Here’s how they did it with scrappy, but effective user research.

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You're busy, I gotchu
0:00 - A big problem
1:08 - Meanwhile, at the Google office
1:38 - Figuring out a plan: landmarks
2:05 - Quest begins
2:36 - 4 key findings
3:05 - The solution
3:58 - An important lesson

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