At Business Solutions Marketing Group we are very proud of the results we get for our clients with MANY Page ONE Google Rankings every month.
Being on the first page of Google search results with a video offers several advantages, not just for visibility but also for engagement and conversions. The digital landscape has seen a massive growth in video content, and Google has adapted its algorithms to incorporate this trend. Here's why being on page one with a video is essential:
Visibility
1. Higher Traffic: The first page of Google captures between 71% and 92% of search traffic clicks. If you're not on the first page, you're missing out on a majority of potential visitors.
2. Search Intent: People tend to trust that Google’s algorithm will deliver the most relevant content on the first page. By being there, you tap into that trust.
3. Showcase Brand: Videos are engaging and can convey a lot about your brand in a short time. This makes your brand more memorable.
Credibility
1. Authority: Being on the first page is often seen as a sign that you're a relevant and authoritative source.
2. Trust: Videos can build trust as they offer a human element, allowing you to connect with your viewers emotionally.
User Experience
1. Engagement: Videos generally have higher engagement than text-based content. They're more likely to be shared, liked, or commented upon.
2. Information Retention: Videos facilitate better retention of information. It's often said that people remember 20% of what they hear, 30% of what they see, and 70% of what they see and hear.
SEO Advantage
1. Rich Snippets: Videos on the first page often appear as rich snippets, providing more information and attracting more clicks.
2. Dwell Time: Engaging videos can increase the time a user spends on your site, which can be a positive ranking factor.
Competitive Edge
1. Unique Content: If your competitors are only using text-based content, a video can make you stand out.
2. SERP Real Estate: With video results, images, news, and text-based results, you have the chance to occupy more real estate on the first page of Google.
These are just a few of the advantages of having a video on page one of Google.
We are VERY proud of the results we get for our clients!
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