Chris Walker and Megan Bowen got the Demand Gen Live community together again last night to talk through a handful of impactful demand gen topics. They covered:
* How to build your holistic website funnel (with 50-100x better conversion rates than lead gen)
* Rethinking attribution using common sense - add these 3 measurement methods to your stack
* How marketing teams can be prepared to capitalize on new opportunities when they emerge
In addition to the agenda topics, they answered live questions about multi-touch attribution, what really drives buying decisions and how to unveil that information from a prospective customer, how to know when to give something more time vs. throwing in the towel, and using market research to refine targeting, messaging, and positioning.
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Refine Labs is a demand accelerator for B2B SaaS companies. We increase marketing’s contribution to qualified pipeline and revenue while lowering customer acquisition cost. Through our Demand Acceleration Framework, we build a system to capture existing market demand in intent channels and create new demand in awareness channels. We accelerate demand momentum by focusing on the metrics that matter and empowering marketing teams with our proven strategies - creating an efficient demand engine that becomes your competitive advantage.
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