Not posting videos on LinkedIn? This video explores LinkedIn's recent introduction of a TikTok-like video feed, emphasizing its potential impact on businesses. Shanee shares her experiences from the beta group, noting the high quality of videos and the presence of content from both major brands and individual creators. Key observations include the opportunity for businesses to reach new audiences, the importance of creating high-quality short-form videos, and practical tips for effectively engaging with this new feature.
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00:00 LinkedIn's New TikTok-Like Feature: A Game Changer for Businesses
00:26 First Impressions and Predictions: The Future of Video on LinkedIn
00:58 The Rise of High-Quality, Short-Form Video Content
02:43 Expanding Your Reach: The Power of LinkedIn's New Algorithm
03:49 Optimizing Your Profile and Content for Maximum Impact
05:24 Best Practices for Creating Engaging Short-Form Videos on LinkedIn
07:49 Preparing Your Business for Success in the Short-Form Video Era
10:16 Closing Thoughts and Call to Action
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ABOUT SHANEE MORET:
In 2018, Shanee Moret was given an ultimatum. She was in marketing at a startup when her daughter got sick, forcing her to take time off. In response, her employer told her – come back to work or else. Shanee picked her daughter over her job (not a tough choice, really). And, instead, she started her own business. It paid off. Today, she has over 1 million LinkedIn followers, 365K LinkedIn newsletter subscribers and her business, Growth Academy where she helps business owners market themselves on LinkedIn, has taken off.
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