After a fateful trip to a Minnesota tackle shop, businessman Ron Webber and fishing tackle retailer Ray Ostrom began distributing Rapala’s creation across the United States.
The Rapala Fever would really begin to run wild when an article on the Rapala ran in an edition of Time Magazine commemorating the death of Maralyn Monroe, which would go on to become the best-selling issue of the magazine of all time.
During the height of Rapala Minnow Mania, tackle shops rented out Rapala Minnows for $5 a day with a $20 deposit.
Of course, you can pick up a Rapala Minnow at any tackle shop that sells fish hooks, but in my hands these vintage Rapalas wobblers feel more delicate, less refined, and absolutely magical.
I just picture Lauri Rapala himself casting out an Original Finnish Minnow on Lake Paijanne in search of a trophy pike.
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