If there is one thing that is going to be certain about 2023, it’s the macroeconomics uncertainty. And with such uncertainty, the most noticeable impact would be on the marketing budget. The long-term transformation initiatives are likely to take the back seat, while CFOs are going to be at the center of approving the marketing budgets. While tight scrutiny is likely, if you aligned your pitch and initiatives with the following trends, you are likely to see higher success with approval.

Some of these trends are in line with the consolidation of different enterprise software technologies and blurring lines of enterprise software. The declining revenue for search engine and channels are likely to play a role as well. They will make it harder for the organic content to rank well. They will also increase the fee for the channel programs. The paid media is likely to see a mixed reaction. With the reduced marketing budgets, there is going to be lower competition for paid media, while the search engines will make the paid media cheaper to incentivize for brands to spend more.

The larger brands will continue to invest in cutting-edge technologies, such as composable stacks, in the hope of gaining traffic and market share from their smaller peers. Because of the lightweight nature and speed, the composable stack is likely to rank higher on Google, and that will force mid-market brands to invest in technologies. Overall, there will be a major reshuffling of the architecture and retail trends. So plan it accordingly to not only get approved but be successful with these initiatives.

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Resources and Links

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Download our 2023 digital transformation report:
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Download our ERP Selection Requirements Matrix:
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Download ERP Systems Scorecard Sheet:
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Insights on ElevatIQ:
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WBSRocks Podcast:
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If you have any questions or comments about how to navigate the complex ERP system, don’t hesitate to leave a comment on this video or drop us a line at hello@elevatiq.com.

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