Agile marketing helps software teams be successful by breaking work into manageable chunks, getting feedback on a regular basis, and giving teams the freedom to adapt to changes. This strategy has worked so well that other fields, such as marketing, have started using agile methods.

AgileSherpas's 4th Annual State of Agile Marketing Study found that 51% of marketers used agile ways of working in 2021.

What is agile marketing?
Agile marketing is a type of marketing that is based on the ideas and steps of agile methodologies. Self-organizing, cross-functional teams that work in regular cycles and get feedback all the time are good examples. It needs a strategic vision as well as short-, medium-, and long-term marketing plans.

Agile marketing is different from traditional marketing in many ways, such as:

Focus on regular releases and experimenting on purpose
Unwavering commitment to making sure people are happy
Like the original agile framework, which grew out of the Agile Manifesto, agile marketing has its own Agile Marketing Manifesto that can be used as a guide. This one was made by people who got together in 2012 to talk about agile marketing ideas, successes, and failures. They also used ideas from other marketing manifestos to make this one. Since then, marketing teams that want to improve their speed have used the manifesto as a guide.

The Agile Marketing Manifesto says that agile marketing is based on the following:

putting more emphasis on the results and value for the customer than on activity and outputs
delivering value often and quickly instead of waiting for it to be perfect
experimentation and gathering facts over beliefs and norms to learn cross-functional cooperation over hierarchies and silos responding to change instead of sticking to a set plan
Depending on how the organization works, each agile marketing implementation looks a little bit different, but they all have a few key things in common.

What makes agile marketing what it is
Every agile marketing team that works well has four things in common: agile-based teamwork, decisions based on data, quick and iterative releases, and following the Agile Marketing Manifesto.

group work and working together
Agile marketing is built around teams that use agile ways of working. Instead of organizational silos and hierarchies, team members should be able to work together freely. Every team member may have to do something for each project. Meetings with the whole team and ways to talk to each other can help people work together.

Using data to decide what to do
Agile marketers use data to plan their marketing projects. Even though all modern marketers use data in some way, it is more important to teams that value agility. Agile marketers come up with new experiments all the time to make the team work better, and they use data to measure their performance and make changes.

releases that come out fast
Agile marketing teams often use "sprints," which are short times when a scrum team works to finish a certain amount of work. The sprint cycle makes it possible for teams to do less work in a sprint while still putting out iterative work releases. Because sprints are only a few weeks long, you can change your plan every few weeks.

following the Agile Marketing Manifesto
Last but not least, agile marketing teams stick to the 10 principles and 5 core values outlined in the Agile Marketing Manifesto. These are essential for achieving marketing agility. All of the things that a team might use, like standups, sprints, and kanban boards, are based on these ideas and concepts. This is why the action is being taken.

There are benefits to flexible marketing
For agile marketing to work best, you should figure out what your most urgent benefit or pain point is and frame agile as a way to solve it. Agile shouldn't be used for its own sake, especially in marketing. The best way to solve a problem or reach a goal is to work in an agile way.

quickly and effectively
The first and most obvious benefit of agile marketing is that it speeds up the delivery of value. This is done by changing the structure of the organization and how teams plan and carry out marketing projects.

Instead of organizing people by function, agile businesses focus on small, cross-functional teams that can finish projects without much help from other teams (e.g., creative, marketing technology, etc.). So, the teams can move quickly through their tasks and not get stuck because of dependencies.

With an agile team structure, you can increase productivity without adding more people to the team. You can also get feedback from customers more often and quickly.

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Copywriter: Kamran Tagiyev
Animation author: Asad Asadzadeh
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev
#marketing #easymarketing #agile #agilemarketing

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