Bud Light made a “series” of mistakes after their partnership with transgender influencer Dylan Mulvaney cost the beer label millions of dollars, says Drexel University Associate Professor of Marketing Daniel Korschun.
“It wasn’t just the partnership itself but also the reaction to the partnership,” Mr Korschun told Sky News Australia.
“So what it did was it damaged the relationships with consumers on both sides of this issue.”
Ещё видео!