This Is A Denim Love Story.
A nod to our riding community, this campaign speaks to the unspoken, universal horse-riding uniform that is denim. But it’s how you wear it and make it your own, sporting your favorite pair of jeans. Preferably with a 7 back pocket.
We’ve always been true to our denim heritage. And we love our Western, horse-riding community that has made our journey that much more meaningful. This is a love letter to denim: from us to you.
Denim is for everyone. For all generations, for all mankind.
Photographer & Director: Carlos Jaramillo
Director of Photography: Brian Beckwith
Stylist: Judy Robles
Hair Stylist: Holly Mills
Makeup Artist: Tobi Henney
Producer: Helena Hickok
Lighting Tech: Garey Quinn
Digitech: William Azcona
1st Assistant Camera: Levi Jalara
Gaffer: Evan Croker
Key Grip: Mason McLaury
Sound Mixer: Joe McGill
Executive Producer: Pastor Alvarado
Production Manager: Maliik Morales
Photography Assistant: Luis Jaramillo
Producing Assistant: Jody Breeze
Styling Assistant: Katie Hendriksen
