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This is a clip from Neal Schaffer's session at Content Marketing World 2022 called: How to Reverse Engineer Your Competitor's Social Media Content Strategy
Neal Schaffer is the President of PDCA Social
Many companies don't know how much of what they should posting on their social media channels and are looking for benchmarks. This detailed, hands-on how-to session will show you how to use analytics tools to precisely understand what content your competitors are publishing on what social media channels at which frequency to inform your own social media content marketing strategy. You can use this analysis to inform every aspect of your own organic social media content strategy and develop a truly data-driven approach that is aligned with and built upon best practices that others in your industry are employing.
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