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Hobo SEO Dashboard is an ideal tool for SEO professionals, digital marketers, and web developers who manage multiple client websites and need to automate the SEO auditing and reporting process.
It simplifies the process of generating comprehensive SEO audit reports by combining data from Screaming Frog website crawls with Google Search Console data and the Hobo Premium SEO Checklist.
This tool is particularly beneficial for those looking to streamline their workflow, save time, and ensure consistent, high-quality SEO reporting for their clients.
Hobo SEO Dashboard is a powerful tool that leverages the strengths of Google Sheets and Screaming Frog to automate your SEO audit reporting. Here’s a detailed explanation:
How Hobo SEO Dashboard Works
Screaming Frog Integration - You'll need to purchase a Screaming Frog license separately, as Hobo SEO Dashboard relies on data exported from this website crawler.
Scheduled Crawls in Screaming Frog - You set up scheduled crawls in Screaming Frog, targeting your client websites. When setting up these crawls, ensure you configure Screaming Frog to save the exported files in Google Sheets format to your Google Drive.
Hobo SEO Dashboard Processes Data - Hobo SEO Dashboard accesses and processes these Screaming Frog files from your Google Drive.
It analyzes the crawl data and automatically identifies priority areas for SEO improvement.
Report Generation - The system then automatically generates a comprehensive SEO audit report based on the Screaming Frog crawl data and the Hobo Premium SEO Checklist.
This checklist incorporates Google’s webmaster guidelines, providing a robust framework for evaluating website SEO.
Client Report Creation - This generated SEO audit is automatically transferred to a separate Client Report document within your Google Drive.
Manual Review - While the system automates much of the process, it is still recommended that you manually review each Client Report for accuracy and completeness. This allows you to add your own insights and tailor the report to the specific needs of your client.
Email Reports - Hobo SEO Dashboard can automatically email these Client Reports to you or directly to your clients on a schedule you define.
Key Benefits and Features
Saves Time - Automating the process of collecting data, analyzing it, and generating reports saves you significant time compared to manual SEO auditing.
Organized File Management - The integration with Google Drive keeps your Screaming Frog crawl files organized and helps you avoid clutter. Used files are moved to the trash after 30 days, so your Drive stays tidy.
Centralized Client Reporting - Each client has a dedicated report that is automatically updated with the latest crawl data, so you always have access to the most current information.
Ensures Accuracy - The system has built-in checks to help ensure that you are sending the correct report to each client.
Prioritizes Issues - Hobo SEO Dashboard automatically prioritizes SEO issues based on their potential impact, making it easier to focus on the most critical areas for improvement.
Comprehensive Analysis - The system analyzes a wide range of SEO factors, including broken links, security issues, content indexing problems, and compliance with Google's webmaster guidelines.
Overall, Hobo SEO Dashboard leverages the power of Screaming Frog and the convenience of Google Sheets to streamline your SEO audit process, freeing up your time and providing you with actionable insights to improve your clients' website performance.
