(3 Jun 2022) SHOTLIST
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ASSOCIATED PRESS
São Paulo - 2 June 2022
1. Various of "Menino Rei" collection by the brothers Ceu and Junior Rocha on the catwalk
2. Model dressed as food delivery holding a sign reading (Portuguese) "Enough, Bolsonaro get out"
3. Various of "Menino Rei" collection by the brother Ceu and Junior Rocha on the catwalk
4. Various of designers Ceu and Junior Rocha at the end of the show
5. Designers Ceu and Junior Rocha taking pictures with fans at backstage
6. SOUNDBITE (Portuguese) Ceu Rocha, Menino Rei designer, standing next to his brother Junior Rocha:
"We know that structural racism kills people, so what we did here was to translate our protest through beauty and our art. For us, it is not enough to use fashion and the catwalk superficially. We came to show our pain, our protest, and say what we believe."
7. Various of models having their makeup and hair done in backstage
8. Exterior of São Paulo Fashion Week
9. Exposition at the São Paulo Fashion Week venue
10. Man taking picture in front of São Paulo Fashion week sign
STORYLINE:
Designers from "Menino Rei" denounced racism and Black population genocide on the second day of São Paulo Fashion Week, one of the biggest and most important events of its kind in Latin America.
The brothers Ceu and Junior Rocha, designers of Menino Rei, presented the collection using Black people as protagonists.
The group of models consisted of artists, singers, ex-footballers, food delivery boys, mothers, fat and thin people, transgender people and wheelchair users in order to show diversity among Black and afro-descendant communities.
A singer opened the show with the music "Canto das Três Raças", (Three races song) reference to the Black resistance in Brazil, and was followed by a model dressed as a food deliverer, protesting against President Jair Bolsonaro holding a sign saying "Enough - Bolsonaro Out!"
Several demonstrations took place in the country in the last weeks denouncing illegal police violence against marginal communities of colour that have left dozens of residents dead following gun battles sparked by police raids in favelas.
For the designer Ceu Rocha it is impossible to be disconnected from the street.
"For us, it is not enough to use fashion and the catwalk superficially. We came to show our pain, our protest, and say what we believe," said Ceu Rocha after the event.
São Paulo Fashion Week is in its 53rd edition with the theme "IN Pacts" aiming to discuss the impacts of fashion on society.
AP video shot and produced by Tatiana Pollastri
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