Before the 1920s, Santa was depicted in various ways, ranging from a tall man to an unpleasant elf, and even wearing animal skin and a bishop's robe. In 1923, the Coca-Cola Company commissioned an artist to create an image of Santa Claus for their advertising campaign, but they were unsatisfied with the result. In an effort to create a more appealing and likeable version of Santa, the company's advertising executive, Archie Lee, enlisted the help of artist Haddon Sundblom, who was commissioned by Coke in 1931 to paint a Santa Claus for their "Thirst knows no season" advertising campaign. It is since then that we know Santa Claus as what it is today!
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