In this episode Stella interviews PR measurement experts, Richard Bagnall and Darryl Sparey on their latest joint research that explores the effects PR has on attracting investors and gain funding for tech start-ups.

They delve into the research results including the types of business that see success, the PR approach needed to gain results and how important a CEO or founder can be in the process.

The conversation is fascinating, not just because of the correlation the research found between PR and financial funding but because both Darryl and Richard have experience in both b2b and reputation work which is key in this.

Darryl is the MD and Co-Founder of performance-driven marketing and comms consultancy, Hard Numbers.

Richard is the co-managing partner of evaluation firm CARMA. He’s been awarded CIPR President’s medal for his service to PR, he won the AMEC Don Bartholomew Award and of course was also the chair of AMEC between 2016-2022 too.

Together they share wisdom and practical advice from their own experiences throughout the interview.

The interview covers:
How they researched 64 startup unicorn businesses & analysed over 65,000 pieces of coverage

A look at the sectors that have the most potential for funding

Darryl shares tips on how best to work with busy senior leaders & why a ‘Get to text’ approach is best

and where Stella challenges correlation vs causation in the results, Richard shares brilliant PR measurement wisdom. Lessons for all PR pros.

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