Customers are bringing their B2C expectations to a B2B world, and sellers need to meet them. Sales Cloud EVP and GM Doug Camplejohn explains this behavior, including the need for sellers to be with them for the entire journey and the key word for sellers right now: empathy.
To hear more insights from our recent virtual event with Salesforce and Zoom, “Keep the World Selling and Buying,” and to watch the complete event, head here: [ Ссылка ]
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