E-Commerce is one of the world’s most lucrative industries. More than ever, businesses need to have an online presence if they want to keep their customers loyal to their products, services and brand. COVID-19 has only accelerated this need for organisations to get digital, put their product data online and offer a completely virtual service.
Of course, it’s easier said than done whether you’re a multi-national organisation or part of a smaller, specialised industry. Your main challenge is getting your product data from its source to your end user, quickly and accurately. And when your end user has the ability to interact with your product data in multiple ways, across any number of different platforms, that challenge grows in complexity.
So how do you manage this data flow? Having an effective Product Information Management tool (PIM) is key.
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