What can you do with 30 000 chocolate pralines - apart from eating them?
International design and innovation office Carlo Ratti Associati (CRA) has designed an edible pavilion made of pralines, for high-end chocolate manufacturer Venchi. The project is part of the Venchi area within FICO Eataly World, the Bologna-based theme park dedicated to Italian food culture. The external walls of the pavilion are made up of more than 30 thousand pralines of different varieties, creating a pixelated drawing extended over a 8-meter-long (26-foot), 3.5-meter-high (11.5-foot) surface. Each chocolate candy can be picked by visitors, making the vertical element of the pavilion entirely edible.
Inside the pavilion, CRA has also designed a number of chocolate-related “experiences”, including the use of artificial intelligence to measure one’s reactions and feelings when eating sweets.
www.carloratti.com
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A project by Carlo Ratti Associati for Venchi
CRA Team: Carlo Ratti, Giovanni de Niederhausern, Andrea Cassi (Project lead), Francesco Strocchio, Federico Riches, Aunie Frisch, Pietro Leoni, Andrea Pedrina, Gary di Silvio, Gianluca Zimbardi, Alberto Bottero, Damiano Gui
Interaction design: Dotdotdot with Toby Knyvett
Hardware and constructions: FGM (Fabrizio Milani)
Music: Slow Motion by deepersound
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