In this video, I show you how to get started creating a Mailchimp welcome email automation for new subscribers. Specifically, I demonstrate building a Mailchimp Customer Journey so that anyone who signs up to our audience list will be sent a welcome email. During the building of the journey I supply you with a couple of tips and advice to more effectively build out the roadmap or welcome sequence you'd want your subscribers to follow.
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Song: Grasshopper
Artist: Kia
Music by: CreatorMix.com
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Chapters
00:00 Introduction
00:22 Starting with a Pre-built Customer Journey
01:20 What is a Nurture Sequence?
01:53 Recommend: Outline your Journey
03:10 Start creating the Journey
03:53 Create your Welcome email
06:00 Use If/Else to measure engagement
07:20 Use additional tags to trigger other automation
07:40 The "No" Path
08:13 Why the No path is important
08:28 Other Journey points
09:10 Continue to monitor engagement
09:27 The Welcome sequence is temporary
10:02 Final steps - test emails and turn on the Journey
#mailchimp #beginners
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