You want to listen to this episode fully as the best is right at the end. You will walk away with a clear winning strategy to achieve the best possible TACOS that is sustainable and highly profitable.
In this episode of Amazon Legends, we're diving deep into "The Significance of Timing to Drive ACOS That Drives TACOS" with our guest, Alex. With 12 years of experience in the IT field, Alex recognized the untapped potential in the e-commerce industry and founded AMS Pilot. This innovative company aims to address the challenges faced by Amazon businesses using Alex's profound IT knowledge.
Join us as Alex shares his journey from IT to Amazon, discussing the birth of AMS Pilot and the development of products designed to supercharge Amazon businesses' profits by optimizing timing strategies. As the visionary leader of the company, Alex is actively involved in product development and maintains an A+ team of Amazon PPC specialists who know the critical importance of timing in ACOS optimization.
If you're looking to master Amazon PPC advertising, unlock the power of timing, and boost your ACOS, this episode is a must-watch. Don't miss out on valuable insights from a true industry expert!
Takeaways :
Balancing Metrics: Striking a balance between ACOS and TACOS is essential. While a lower ACOS is desirable, it's equally important to consider its impact on TACOS. Cutting ACOS aggressively can lead to a drop in overall sales.
Optimal ACOS Range: Determining the optimal ACOS range for your specific business is crucial. This range depends on factors such as product margins, business goals, and competitive landscape. It may not be the same for all sellers.
Impact of External Traffic: Leveraging external traffic sources (e.g., email campaigns, social media, influencers) to drive sales can positively affect ACOS and TACOS. Amazon rewards external traffic with improved organic visibility.
Testing External Campaigns: Before sending traffic to Amazon, assess campaign performance on an intermediary web page to evaluate conversion rates and decide whether to proceed.
Optimizing Timing: The timing of your advertising campaigns can impact their effectiveness. Understanding when your target audience is most active and receptive to your products can help optimize your ad scheduling.
Clear Goals: Having clear objectives for your advertising campaigns is important. Define what you want to achieve, whether it's increasing sales, improving visibility, or boosting profitability. Different goals may require different timing strategies.
Quote of the Show: Increase bids before the season to secure top organic positions. While it might affect cash flow negatively, having top spots when the season begins allows for sustained sales without high bidding competition. As others raise bids, aim to lower yours to maximize profits from organic traffic during the season.
Chapters :
00:00:00 -Intro
00:01:12 -Alex Bezhan on Algorithms
00:03:12 -What is the right PPC takeoff for a seller?
00:07:10 -Amazon Business Plan
00:11:25 -Separating the ASINs from the Parent
00:13:35 -Don't start the PPC without reviews
00:14:30 -How to Get More Reviews on Your Listing?
00:18:42 -How to Launch a Business on a Low Budget?
00:21:47 -What is Broad Match Type PPC?
00:24:16 -How to Use Auto-Campaigns on Amazon?
00:30:07 -How to Track PPC and Organic Sales?
00:38:55 -Importance of external traffic on your Amazon listing
00:41:23 How to Integrate with Amazon on Shopify?
00:45:42 -How to Prepare for the Season with PPC?
00:49:13 -How to Dominate Keywords with a Paid-Campaign Strategy?
00:51:37 -How to grow a business from the start?
00:55:46 -When I was a child, my mother encouraged me to think for?
00:58:21 -Contact information of Alex Bezhan
Links :
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Linkedin: [ Ссылка ]
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