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In this video, learn how to unify and reconcile your data for a cohesive customer view across all systems. Discover the importance of unified profiles and how they serve as a single source of truth, resolving discrepancies in contact attributes captured across various platforms. Dive into the identity resolution process, where matching and reconciliation rules play a key role in accurately identifying and merging records. Understand the iterative nature of this process and how to configure rules to best suit your business needs.

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Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

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