Ashish Tulsian is the Co-founder & CEO of Posist.
Ashish and his stories go a long way.
Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ - an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more.
Watch now! 👇
SaaSBOOMi BTS Podcast brings insights into what goes on Behind The Scenes in the making of some of the successful marketing campaigns, and shine the light on how marketing is done, what works, and what doesn’t, and let the audience learn from the experience of the country’s best marketers
⭕ Episode 9: Thinking the Unthinkable : Posist's Marketing Journey
⭕ Guest: Ashish Tulsian (Co-founder & CEO, Posist)
⭕ Hosts: Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder & Ex-CEO, Kayako)
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#eventmarketing #pos #ABM #SaaS
1:04 Posist intro
4:04 Marketing org structure and evolution
9:00 Hacking SEO with 200 web pages
13:43 Inflection point in restaurant tech
15:46 The secret to hiring content writers
17:15 Marketing to a diverse customer persona
18:27 Cracking distribution when the persona is fuzzy
19:27 Content marketing - growing ‘Restaurant Times’ to 3.5M views per year
21:08 Benefits of avoiding clickbait-y blog titles
23:04 Evolution targeting SMB to Enterprise
24:39 Best way to go global
26:55 Why didn't we raise VC capital?
29:03 The unthinkable ABM campaign
41:23 The forgotten aspect in marketing and advertising
43:43 How Posist have perfected event marketing?
56:52 The Playbook for B2B conferences
1:00:34 Rapid fire
Happy watching!
