Myth 5, Innovation has immediate return on investment!

The way our business mind thinks — We set a goal, plan, define the resources, set KPIs, and measure progress. But innovation needs small experiments and sometimes experiments fail! Key is to take returns from present, and invest them in the future ! “The return on innovation investment may not be visible immediately. It is not a financial statement you put at the end of the year.” -Sunderraman Gopalan, Chief Growth Officer for Godrej & Boyce

In short, Experiment. Fail. Reallocate. Reap!

свернуть