Segmentation categorizes your customers in a highly informed manner based on their recency and frequency of purchase, and monetary value. This lets you understand your customers on a multi-dimensional level, comprehend their needs and behavior, and in turn adapt your marketing and sales strategies to it.
Marketing Attribution attributes different stages of a customers lifecycle to your marketing campaigns, to give an overall picture of which campaigns work best for your business. This allows you to choose which campaigns to invest into and which ones you can re-strategize.
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