These days, it’s not enough to just be a great artist or maker. If you want to sell your products online, you have to learn how to run a business and do marketing right. If you’re an Etsy seller or you’re interested in starting a shop on there, stay on to watch this video where I’ll share with you the 5 most common mistakes that creatives make with their Etsy shop which could be costing you sales. So you can fix those issues, and position your shop to make a lot more sales.
The first mistake I see is sellers don’t really know who is going to buy their product. This is SO important because it helps you to price your product and personalize everything in your listing towards that person so that they feel your listing was created just for them.
Etsy is growing each year and with over two and a half million sellers it’s too easy to blend in with everyone else, and if you’ve watched my other videos which show you how the Etsy algorithm works, you’ll know that standing out from the crowd is super important. And that’s where knowing your ideal customer comes in.
When you start to think more about who your ideal customer is, getting your products to stand out, appeal to them and make sales becomes so much easier. The more you know who your ideal customers are, the better you can personalize your products and listings to them, and the more likely you are to make sales.
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