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How do you build a Recency, Frequency, and Monetary (RFM) model in short just with Excel or Google Sheet.

Learn to calculate and build the model - enabling you to derive insights from your transaction or customer data.

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0:00 Introduction
1:05 Pivot table in Excel
4:00 Recency & frequency

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LEAD is an institute in Malaysia, where we provide courses in Data Science, Full Stack Web Development, Digital Marketing & Business, for individuals and corporates — so they can find better careers or build successful businesses.

We teach career-ready skills that our students can use right away in their jobs or find a job. Rather than taking years to learn and master a subject, we have designed our courses to shortcut our students to be competent in the workspace.

So we gathered a group of experts in their fields, to teach and mentor our students. Collectively, our 15+ years in technology mentoring means you’ll get real insights & strategies from the best developers, digital marketers, and data scientists.

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