Maybe it’s a bit extreme to say that the global supplement market sees American industry stakeholders as disorder-level narcissists, but at one point in the not so long-ago history it was probably very true. As dynamic forces from borderless digital platforms and online marketplaces continue to disrupt the supplement industry, it’s more important than ever that brands with global ambitions must have a deep local respect towards tastes, requirements, culture and social norms, and consumer behaviors. That much needed strategic paradigm shift is at the core of why I wanted to create this new content series. It will focus on deep conversations with trusted industry strategists and practitioners that focus on key international regions/territories. To kick this content series off…I couldn’t think of a better way than to tackle the complex and fragmented European supplement market with Nick Morgan, who is the owner of strategy consultancy Sports Integrated and market data company Nutrition Integrated. In our conversation, we cover everything from the changing retail landscape to trending brands and product categories…plus marketplace challenges and opportunities that have been caused from shifting consumer behaviors and motivations. We also explore some contemporary industry news that spans THG takeover bids, the PRIME hydration effect, and why Grenade’s Oreo bar collab has market bending potential. These are just some of the interesting topics we chatted about in this episode...
This new international deep content series is powered by NuLiv Science and the Astragin Worldwide Tour = [ Ссылка ]
#supplements #europe #sportsnutrition
I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart!
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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!
►EMAIL josh@jschallconsulting.com
