This jarring Christmas drink-drive PIF from VH1 / MTV in partnership with Autotrader has become somewhat of a cult classic amongst PSA enthusiasts, though that's probably mostly due to one particular line in the drink-drive rendition of "12 Days of Christmas".

Either way, this PIF is truly unforgettable, and although the children featured in the shots are most likely actors, it doesn't stop this one from being a masterpiece in distilling the stark reality drink driving has on many of its victims – which unfortunately include children of any age. It demonstrates that the festivities of Christmas can be quickly and unexpectedly ruined from one person's inconsiderate decision to drink-drive, potentially ruining the lives of children in more ways than one, where their future Christmases won't ever be the same again.

Winner of a British Arrows Diploma Award for Best 60 Seconds. (Though that should technically be less than 60 seconds?)

Credits
Agency: J Walter Thompson
Director: Vince Squibb
Production Company: Gorgeous
Producer: Spencer Dodd
Art Director: Miles Bingham
Copywriter: Kevin Master
Account Director: Paul Kirkley
Agency TV Producer: Lisa Cooper / Anna Church

Upscaled into 4K 60FPS using AI software.

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