We sat Driving Strategic Innovation program directors William (Bill) Fischer and Charles Fine down in our video studio and gave them a few unexpected questions to answer. In this video, you can hear their take on the myths surrounding innovation.

Driving Strategic Innovation is a powerful alliance between IMD and MIT Sloan that began in 2003 and evolves constantly. The program is designed to change the way that you as a business leader think about innovation. It gives you a toolbox for new solutions and business model innovation, and an approach to implementing them strategically.

Find out more about the program: [ Ссылка ]

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