So far 50% say the jury is still out on if intent data is actually moving the needle.
19% say it’s a game-changer.
31% have seen the light and say it sounds good, but there’s no real value.
Join Chris Walker and I as we go deeper on the current reality of intent data for Sales and Marketing and why you should NOT use it to drive your strategy.
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Jake Dunlap, CEO and Founder of Skaled Consulting, is an industry influencer and C-Level Sales leader with more than a decade of experience. Jake has developed and led high-performing sales and operational functions for Fortune 500, Global 2000, and start-up organizations. Jake and the team at Skaled specialize in building out repeatable, sustainable processes.
As a thought-leader with more than 22,000 followers across his platforms, Jake's audience gains valuable insights into scaling an organization, sales best practices, and general career motivation.
Prior to Skaled, Jake was the first sales hire and VP of Sales at Glassdoor which was acquired by Recruit Holdings for $1.2Billion in 2018.
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