This is a keynote given by our Cultural Anthropologist and CEO, Ujwal Arkalgud, at TMRE 2021. In this keynote, Ujwal introduces the notion of "meaning" and explains why it is so critical to the corporate innovation and foresight function. This keynote is highly relevant especially in today's context as organizations struggle to get ahead of the fast changing cultural and social landscape.
What you'll take away:
1. A crash course on structural anthropology and its importance to corporate research and foresight.
2. Realizing why it is so important to take a step back and reexamine our understanding of the categories, products and cultural spaces with play within.
3. Understanding why it's important to think meaning before demographics, and why it will create a truly consumer-centric approach to building brands, products, and solutions.
