The Facebook attribution setting you choose makes a big difference in the performance of your Facebook ad campaigns. Yet most people overlook it completely.

Testing different Facebook attribution settings can yield great results. If you've been using the same attribution window for months or even years without giving it a second thought, it's time to re-think your approach.

In this video I explain what the attribution settings do, how they work, and why they are so important. Then you'll learn how to choose the one that's best for you, as well as which one is working best for me right now.

Attribution setting defaults have also recently changed, and this video is up to date with all the latest information.

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