The Covid Pandemic has highlighted the critical importance of keeping older people independent and able to carry on living in their own homes whilst helping them stay connected with their families, friends and society. And this isn't just a social care issue - from a business perspective, a recent EU report stated that the "Silver Economy" opportunity is worth €5.7 trillion to Europe's economy. Gemma Bloemen, Eric Kihlstrom & Julia Levy discuss these opportunity.
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