ABOUT TODD CAPONI For as long as I can remember, I have been enamored with behavioral and decision science research. Combine that with my love for sales methodology/philosophy and learning theory, I've opened doorways to simple solutions to everyday sales, leadership, and learning challenges. So, that's what I do: speak, teach, and write - in hopes of making the sales profession considerably more respected while making the B2B buying journey a more confident and frictionless experience.

ABOUT THE SHOW The biggest problem facing businesses today is not a selling problem it's a buying problem. Simple transitions or complex solutions, no matter what your business’s approach to revenue is, it seems buyers never feel confident enough to move forward. That’s where this podcast comes in. To bridge the growing gap between the old way of sales and the new way people buy. Co-Hosts Josh and Jerod of SalesReach.io are here to connect you with real stories of buyer enablement. Get winning tactics and actionable takeaways from experts and revenue leaders.

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MORE ABOUT THE GUEST - The future of sales is radically transparent. Are you ready for it? Grab Todd's book "The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results" on Amazon Audiobook, paperback, or hardcover.

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