Time for the next video in our cycle devoted to marketing knowledge on questus channel. Today we will discuss the last element of the 4P concept - promotion.
From the video you will learn, among other things:
• What is the role of promotion in a marketing strategy?
• How did the Digital Revolution change the world of advertising?
• How does Coca-Cola use its marketing communication to build a competitive advantage?
#MarketingMix #4P #Promotion
Scenario: Michał Moneta
Production: Kacper Żarski
Voice: Mariusz Sławik
Thanks to DOT Record for the possibility of recording!
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www.questus.pl
What is 4P: Promotion - the fourth element of Marketing Mix? 🛍🤩
Теги
Robert KozielskiquestusThe Chartered Institute of MarketingCIMquestus academymarketingcase studymarketing case studycaseKozielskiqalsbusinesssuccessbiznessukcesmanagementmarketing knowledgeeducation4p promotionpromotionmarketing mixwhat is marketing mixwhat is 4p promotionwhat is promotionhow to promotecoca-colacase of coca-coladigital marketingpradvertisingpersonal sellingpublic relationsdirect marketingsales promotion
