In this episode, I’m joined by Suryaveer Singh, Head of Loyalty at Emirates National Oil Company (ENOC), where he leads the groundbreaking Yes Rewards program in the UAE. This initiative, the first of its kind in the region’s fuel sector, has already earned recognition for its role in improving customer happiness, winning the Best Rewards Programme in the Government sector at the CX & Loyalty Awards MENA.

During our conversation, Suryaveer dives into the evolution of loyalty programs and how technology is driving their future. He explains the role of AI and data-driven automation in creating personalized customer experiences and how this technology is enhancing real-time rewards across ENOC’s brands. We explore how Yes Rewards goes beyond fuel to integrate services like convenience stores and automotive care, all while focusing on a simple, user-friendly experience for a diverse customer base of over 19 nationalities.

Suryaveer shares insights into the challenges of launching Yes Rewards amid the COVID-19 pandemic and how his team leveraged the delays to fine-tune their technology for a successful launch. We also discuss the importance of partnerships and collaborations, particularly in the loyalty space, as ENOC expands into sectors like travel, lifestyle, and leisure. Suryaveer provides a forward-looking perspective on how blockchain and AI will transform loyalty programs by offering hyper-personalized offers and faster, more efficient partner integrations.

Tune in to learn how the Yes Rewards program is reshaping customer loyalty in the UAE and discover the future innovations set to redefine customer engagement in the region. How can your business apply these strategies to enhance customer loyalty? Find out in today’s episode.

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