The COVID crisis and 2020 as a whole tested the fitness industry big time—and not everyone survived. Franchises and access-only gyms foundered while microgyms offering personalized services stayed afloat. Some even thrived.
So what did they do right? Which kinds of gyms were most profitable? And what do their operations look like?
To answer those questions, we commissioned the fitness industry's most comprehensive, data-driven report: The State of the Industry.
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