Innovus Consulting Catalina Valenzuela works with private, public and nonprofit organizations both in the U.S. and her home country of Colombia.
Valenzuela started her company during the pandemic.
first encountered SCORE as a volunteer host for Spanish-language webinars.
“So I said, Well, why don’t I look for one of these mentors? … So that's when I started working with a mentor from SCORE,” she said.
One of Valenzuela’s mentors helped her understand the importance of developing a business development strategy. He advised her to dedicate 75% of her day to sales activity. That activity translates into as many as 10 discovery calls and four meetings a week.
“Sometimes I jump from discovery to call, and two proposals per week. So with those numbers, I understood that I needed to…sell,” she said.
0:00 - Welcome
2:40 - Origins of Innovus Consulting
6:17 - Finding resources to get started
8:04 - Leveraging a SCORE mentor
10:10 - Working with international clients
13:50 - Setting up a sales strategy
16:40 - Top tips for small business owners
