DUBAI: SOUQ.com has announced the return of its biggest online shopping event, the annual “White Friday Sale”, with 500,000 deals across the region on more than 16,000 brands, from Wednesday 22nd to Saturday 25th November 2017.
Globally known as ‘Black Friday’ due to its effect of getting brands ‘back in the black’, is a massive sales tradition in the US and over the past decade has been steadily gaining momentum worldwide.
It is the Friday after Thanksgiving and is said to be the day that shoppers begin their shopping for the holiday season.
Given that Friday is the day of worship, gathering, friends and family in the region, SOUQ.com e-tailored the shopping extravaganza and coined ‘White Friday’, a day of prosperity, celebration and joy, making it more relevant to this region.
In its fourth year running, shoppers across the GCC and Egypt can snap up deals of up to 70 percent off on all product categories on SOUQ's website and mobile app, including mobiles, TVs, large appliances such as refrigerators and washing machines, cameras, diapers, detergents, fashion products, perfumes, make up, furniture, tools, toys, games, cameras and much more.
With 50 times more deals on offer than last year, White Friday 2017 customers can load their most coveted products in shopping carts ahead of the much-awaited spree, and receive alerts on discounts and price changes. Meanwhile, in the lead up to White Friday, eager shoppers can also stay on the lookout for a range of SOUQ’s daily countdown deals.
Ronaldo Mouchawar, CEO & Co-Founder, SOUQ.com, says “We introduced the White Friday Sale to the region in 2014 and every year our teams work diligently to make the shopping event bigger and better to enhance our customers’ experience. This year, we have rolled out credit card payment on order delivery in the UAE for more convenience to our customers. We have also invested heavily in our operations by expanding our fulfilment centres, technology, resources and adding more pick up points for customers. Customers are at the heart of our business, and this White Friday, they will find a wide product selection and hundreds of thousands of deals across all categories.”
This year’s White Friday brings a mass of new incentives and unprecedented selection of products and special offers to online shoppers. As an added incentive, SOUQ.com customers can benefit from free shipping on “Fulfilled By Souq” orders of over AED 100/SAR 100/EGP 300. Additionally, customers will get an extra 10 percent off on purchases when they pay with Visa, subject to certain terms and conditions.
SOUQ.com’s incredible White Friday deals will be in cooperation with the biggest global brands including Samsung, Du, Mobily, Lenovo, HP, Xiaomi, OnePlus, Infinix, Hisense, Huawei, Reckitt Benckiser, P&G, Unilever, Pepsi, Nestle, Phillips, L’Oreal, Henkel, Nike, Aldo and many more.
SOUQ.com is an ever-growing marketplace where thousands of sellers and retailers offer their products to millions of customers. White Friday 2017 also provides small and medium enterprises an opportunity to reach more customers to boost their sales and expand their businesses.
SOUQ.com has updated its logo to highlight that it is 'an Amazon Company' as a further step in its integration with global e-commerce giant Amazon (AMZN) and as a further statement of its shared vision to prioritize the customer experience.
In 2014, SOUQ.com introduced Black Friday to the Middle East for the first time, naming it White Friday.
