Marketing Terms A-Z

Today’s letter: “B” for Buyer Persona.

A buyer persona is a semi-fictional representation of a company’s ideal customer. It is based on research and data about existing and potential customers and paints a picture of who the customer is, what they do, what their motivations are, and what their goals are.

Let’s explore this topic together!!! 👍
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*Chapters*
0:00 Definition of Buyer Personas
01:24 6 Buyer Persona Characteristics Framework
02:25 Examples Intro
02:44 Tim
06:02 Fatima
09:17 George
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