Personal branding benefits both employees and employers. When employees build strong personal brands, they attract opportunities and enhance their company's reputation. Internal marketing plays a crucial role in supporting this process, ultimately amplifying the employer brand.
Personal brand consultant Christine Gritmon shares practical advice to help employees overcome their fears and build effective personal brands. As she says, "A personal brand is about expertise, not just charm." Discover how to transform your employees into powerful brand advocates through supporting their personal brands.
Here’s what Christine and Kerry-Ann discussed.
00:00 - Intro
03:35 - What Is a Personal Brand?
05:28 - Why Should an Employee Build a Personal Brand?
09:07 - How Do Companies Benefit When Employees Build Their Personal Brands?
14:04 - Examples of Companies that Allow Employees to Build Their Personal Brands
18:42 - Tips for Overcoming Your Fear of Building a Personal Brand
25:02 - Steps for Building Your Personal Brand
30:45 - How to Level Up Your Personal Brand
34:57 - Key Takeaway
You can follow Christine on Twitter (@cgritmon) or on LinkedIn ([ Ссылка ])
About Our Sponsor — WORKSHOP
Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, Sharepoint, and Microsoft Teams).
Head on over to useworkshop.com/marketing to learn more and download their complete guide to building an employee advocacy program.
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Kerry-Ann is committed to helping organizations implement successful internal marketing programs. Interested in having Kerry-Ann help your team create a successful internal marketing program? Connect with her via her website [ Ссылка ] .
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