The 2012 United States presidential election in Wisconsin took place on November 6, 2012, as part of the 2012 United States presidential election in which all 50 states plus the District of Columbia participated. Wisconsin voters chose 10 electors to represent them in the Electoral College via a popular vote pitting incumbent Democratic President Barack Obama and his running mate, Vice President Joe Biden, against Republican challenger and former Massachusetts Governor Mitt Romney and his running mate, Congressman Paul Ryan.
Obama won the state of Wisconsin with 52.83% of the vote to Romney's 45.89%, a 6.94% margin of victory. While this represented half the victory margin of Obama's 13.91% sweep in 2008, when he won 59 of 72 counties and 7 of 8 congressional districts, it was still a better performance than that of John Kerry's 0.38% margin in 2004 or Al Gore's 0.22% margin in 2000. Obama's win was also surprisingly comfortable in spite of the fact that Wisconsin was the home state of Republican Vice Presidential nominee Paul Ryan, making him the first Republican Vice Presidential nominee to lose their home state since Jack Kemp lost New York in 1996. Obama's win was attributed to victories in Milwaukee, the state's largest city; Madison, the state capital; northeastern Wisconsin; and the Driftless Region. Romney's strength was concentrated in the loyally Republican Milwaukee suburbs, particularly the WOW counties (Ozaukee, Washington, and Waukesha), where he carried a combined 67.03% of the vote to Obama's 32.00%. He also flipped 24 counties in the Northeast and Central Plain regions, though most of them were rural and therefore insufficient to overcome Obama's aforementioned victories.As of 2020, this is the last time the Democratic presidential nominee won the following counties: Adams, Buffalo, Columbia, Crawford, Dunn, Forest, Grant, Jackson, Juneau, Kenosha, Lafayette, Lincoln, Marquette, Pepin, Price, Racine, Richland, Sawyer, Trempealeau, Vernon, and Winnebago.

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