B2B marketing has changed drastically and in this webinar, Olivier Thierry, CMO at Quorum Software shares insights on digital strategies to engage and convert B2B units.
Key Takeaways
This talk will describe the changing role of Product Marketing and how the next generation of Product Marketers can use technology to target and engage the B2B demand unit differently. Examples will be shown of how an integrated Martech stack can be used to address a changing B2B buying world. And finally, the talk will address what hot skills product marketers will need in the new world order of Product Marketing 2.0.
The Rise of B2B consumer-style marketing
Product Marketing 2.0
What top new skills are required
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ABOUT US:
The Institute of Product Leadership (IPL) takes pride in constantly churning out content that is contemporary, written by subject matter experts and which delves into the world of Technology Management, Product Marketing, Data Science, Big Data, Digital Marketing, Design Thinking, User Design, User Experience, Entrepreneurship, Product Management, Machine Learning, and Artificial Intelligence on a regular basis.
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