Most small businesses absolutely suck at follow-up which is why it is an absolute necessity to use small business sales and marketing automation.
You need to automate your follow up.
We have asked thousands of small businesses to rate their follow-up with new leads on a scale from 1 to 10. The average answer? 4. Last we checked, that’s an F in school.
Let me explain what I'm talking about.
As you find more success in your business, you get busy. More success equals more work which means you are trying to fit more and more things that need to get done into the same amount of time in a work day.
Two things happen here.
Your work day gets longer and longer and eats relentlessly into your personal time like a hungry hungry hippo.
That’s not sustainable, so the other thing that happens is things start inadvertently falling through the cracks.
Things like follow-up.
Let me paint a picture of the perfect scenario.
You focus on the hot leads (which you are doing already). These are the people who respond immediately within that first or second contact attempt.
The rest of those leads go into an automated email marketing nurture.
Those leads get emails that are specific to their product or service interest.
Those emails are personalized, complete with the contacts first name in the subject line (because personalized emails get opened at a higher rate).
And those emails go out in an orderly fashion based on time increments that you customize.
We’re talking about multiple emails that are lined up and ready to be launched to your potential customers, keeping your business top of mind over a much longer period of time.
And when a lead responds to an email, calls your number, or even better, clicks a link in one of those emails to schedule an appointment or a conversation, that email nurture automatically stops and notifies you that you have a new hot lead, and queues up their contact information.
We’ll show you how automation can “unsuck” your follow-up and increase your revenue.
Keap is on a mission to simplify growth for millions of small businesses. For 18 years, we have been helping small businesses get organized so they can deliver great service and close more business. Today, the pioneer of CRM and marketing automation software for small business serves more than 200,000 users globally with its Keap and Infusionsoft by Keap products.
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